Category Archives: News

Trustious has a Stars team!

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What makes a star?

Knowledge? Effort? Committment? Consistency? Shine?

All of them together? ….. Maybe!

But what we know for sure is that our stars team does have all of those in them. They know what they’re talking about, they try to share their knowledge with others, they are committed, they keep coming back, and they are like no others!

What are we talking about? Let’s start from the beginning Smile

We at Trustious have a dream we want to realize sooner rather than later; it is to create an environment of positiveness and pro-activity where people help each other take faster and easier decisions on products and services and save time, energy and money that could be used more productively.

This great dream can’t come true without great people working on it. Those people aren’t just the team working in Trustious, they are also the community that uses Trustious and help create its content. This community consists of people who are eager to share their knowledge, benefit others in different ways and help make their lives easier. Those people are our friends, our allies, our ambassadors, our Alphas; and we the call a selected few of them; the Stars.


The value Trustious provides to its community increases with the increase of their own reviews; in terms of number and in terms of quality. Some opinions can be too brief, non comprehensive, or highly subjective, and some can be just great! Great opinions are the ones that tell you exactly what you need to know about the item. They are somewhat objective, describe the item in great detail and let you decide on the spot whether you will go try it or stay away from it.

Our stars are the ones who consistently and beautifully write great opinions about – more or less – the same category. They have the same positive spirit of giving and positivity as the Alphas, they are eager to help others through sharing their experiences; but they also have the Stars quality mentioned above. They amaze us with the knowledge they have about a certain category, the effort they make in posting opinions to benefit a lot of people, the consistency with which they keep coming back to us and how they really are unique and different.

We decided to finally put those stars in a league of their own!

We are very proud to announce our first group of Stars;

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Stay tuned for How we picked the Stars and how YOU can be one of them Wink

Statistics about reviews

Many people ask the important question of whether or not product reviews are important! Here are a few answers:

  • 45% say they are influenced a fair amount or a great deal by reviews on social sites from people they follow. 46% say reviews in newspaper or magazine influence them – Harris Poll – April 2010
  • 70% consult reviews or ratings before purchasing – BusinessWeek – October 2008
  • 57% of shoppers trust customer reviews as a research source along with other corroborating information – PowerReviews – April 2010
  • Latest stats worth knowing:
  • 83% of consumers say it would be important to read user-generated content before making a decision about banking or other financial services – Kelton Research/Bazaarvoice, September, 2011

Why should I write a review?

Your-views-on-choosing-your-options-300x199A lot of people ask us; why should we review? Why should I log on to a website – and say my opinion about something I bought or tried? Our humble answer would be that it’s simply a cycle; a cycle of knowledge, experience, and benefit. Many statistics show the importance of reviews and the effect of people’s recommendations on product choices; but we’ll get to that later.

Let’s take Egypt as the live example here – because that’s the place we all care about :) We’ll take two families at random; each with their different needs, interests and preferences.

The Afify’s want to buy a new car. The parents are both working and their son Hassan is in school. They start their hunt as follows:

  • Dad called some of his trusted friends but their suggestions were either over the budget or not fitting his family needs.
  • So he took his wife and visited several car dealers to find what they wanted, which took them a few days, given the constant traffic jam and the time spent at the car agencies. However, they did not trust the sellers, neither in their “promise” of quality, nor in the prices that they set. So they asked Hassan to look for websites that sell cars/used cars.
  • Hassan spent a few days surfing the net, but none of those website said anything about the actual use of the cars; its durability, its convenience…etc.

On the other hand, the Badawy’s want to buy a laptop for their daughter Sarah and a mobile phone for their son Omar, both of which are in college. So they tell the kids to search for what they want and get back to them with the best offer.

  • Sarah asked her friends but found their laptops too sophisticated for her, she wanted something simple, without too many features.
  • Yousef asked his friends but found all the phones to be small in capacity and wouldn’t take all the music he liked to listen to.
  • They both went out to look for the items they wanted in shops and malls; and the options are endless, so the search was long and tiring!

Now can you imagine the amount of wasted “resources”  in these two scenarios?

Afify dad wasted time off work and spent some money trying to get his friends’ opinions over the phone. Then he and his wife both drained their energy, consumed gas for their car and contributed to daily traffic in their search for car dealers. THEN Hassan wasted study time to surf the net for car reviews in Egypt – all in vain.

The Badawy kids also wasted time, money and energy going out to shops and malls to find the right laptop and mobile phone; time they could have spent studying, playing sports or even with family.

Decision-Making (1)

Calling your friends every time you need to buy something or go somewhere is not logical! What is VERY logical though; is that you log on to an online portal from the comfort of your own home or from your mobile; where you find people’s opinions on different products and services in your city. Those opinions would tell you where to find the best, the most reasonably priced, the closest…etc of the product/service you’re looking for. This could range from the most trending books, restaurants, cars, electronics…etc. And the best part is; fellow consumers like you are posting those opinions, so you know they’re genuine and real!

But wouldn’t it be even better if that online portal knew your taste and your preferences and recommended reviews of products to fit you? (stay tuned for the next post; Why Trustious?)

Lastly, imagine if we take these resources; the money, time and energy WASTED on looking for the right things, and put them all in work, study, research, or even some quality time so everyone would be more productive and add value to this country. And now imagine YOU are contributing to this process; the process of turning the page on wasting our lives searching and instead spend it on making this country a better place. How cool would that be!!

What you need to do now is PAY IT FORWARD, Give the cycle its first PUSH and start reviewing :)

Statistics about why you should review:


Good morning everyone! It is time again for the CHANGING GUY! :D Today we will be deploying several enhancements to Trustious mostly inspired by our community’s feedback. The application wil be down in a few minutes and will remain so until about 4:00 pm today. In the mean time, we will be posting about the new stuff exclusively on the Alphas Group! :) Ah and you must have guessed that the title stands for Deployment Day and not that other D-Day. Anyway, have a great day! :)


Houston, we have lift off!

Welcome dear visitor to the Trustious public blog! Here we will post about many things. This will range from introducing new features on Trustious, to a lot of tech goodies that have made Trustious what it is!

If you don’t know what Trustious is yet, then here’s the gist. Trustious is web and mobile service that aims to take the burden of commercial choice making off your shoulders through a fun and trusty way.

You can now head over to Trustious and request an early/Alpha account, so hurry on over there! Until then feel free to subscribe to this blog for the latest updates or checkout our Twitter and Facebook.