Category Archives: Social Announcements

Because Working Inside the Office is so Mainstream

We’ve always had this huge balcony outside our office and sometimes went out to enjoy the warm sun in winter with our coffee mugs and soups… (don’t you just miss winter?) :) But we couldn’t stay outside for long because we didn’t have any balcony chairs; and when it came to working, it was a bit difficult coz we had to drag the office chairs outside and they weren’t comfortable without a desk…etc :(

So in April -as part of many efforts to make our office just a little bit more awesome- Yusuf sat down with Salma Osama and sketched out a nice little garden in the balcony. Take a look at those photos to watch the tiny steps of transforming our empty balcony into a little refreshing and relaxing (yes you can be refreshed and relaxed at the same time) work space! IMG_0314

Continue reading Because Working Inside the Office is so Mainstream

Celebrating 10 thousand Trustians – or just enjoying Pizza?

They told us we’re going out for pizza at this new place called Crust in Maadi (really cool place by the way) to celebrate the fact that…


It was a hot Wednesday afternoon and several people from the team were calling in sick -blame it on weather changes or excessive working hours, as you wish :P- that we ‘almost’ cancelled the outing. But thank God we didn’t…coz we all needed the change :)

It started with Hadeer being too hungry to talk to us that she decided to play some games on her red-hood ipad.


Meanwhile, Islam was also engrossed in his phone for some reason! Oh those techies…*sigh* 

(the reason turned out to be that he was our “secret ninja” mobile app developer -have you seen our NEW android mobile app?! :D)


And then there was Yahia smiling and laughing like he always does – also secretly very hungry… and Nazly playing with the menu impatiently (come’on people, where’s the PIZZA?!)


And Moustafa being very late thinking that he’ll be able to escape paying and giving us scary looks. No Moustafa we’re not afraid of you!!!


Okay, maybe just a little…


Aaaanndd..we’re finally eating! Pizza, pasta, calzone and salads, not to mention mouth watering desserts!! The food was really awesome and quite creative with the ingredients :) Way to go Crust chefs ;)


Finally, the time comes for that groupie/selfie photo of all of us, with Saher as always setting the self-timer on the camera and sprinnnnnting around the table to get himself into the picture on time! (Some adrenaline rush we get then, every single time) :)


Here’s a little thing or two to know about the team;

Oh, and by the time we posted this, the number of Trustians has reached 11,100… HAH! :D

Trustious at ITWorx

With quite a few successful experiences in growth hacking, our founder Omar Maher was invited to give a session about growth hacking in ITWorx.

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Omar tried different growth hacking techniques when building and spreading Trustious, and this year started his own initiative Rashahly Ketab, reaching more than 45,000 users in less than 4 months, with a large percentage of this number participating actively on the group.

Attending the training session were 40 people from different functions including product owners, marketers, mobile developers, quality managers & division managers; as well as CEO Wael Amin.

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Omar explained the different phases of customer engagement and the growth hacking techniques used in each phase. He gave examples of best practices he had studied from tech giants including Pinterest, TripAdvisor, Foursquare and more.

Attendees showed a high level of engagement, especially when Omar showed examples from Trustious GH techniques in different stages; 1. Acquisition: getting people to know about your app, 2. Activation: getting them to “do” a certain action, 3. Retention: encouraging them to keep coming back to the app, and spending more time on it, and lastly 4. Referral: motivate people to invite their friends to use the app.

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An important step in Growth Hacking was also highlighted, and that is A/B testing and analysis. This method helps verify that any new design, or new call to action will actually have a more positive effect than the previous one. It saves you the “trial and error”, by letting you test your new tactic (or same tactic with new design) on a sample of users and comparing the results.

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In the end he moderated a discussion about suggestions for the infrastructure of Growth Hacking in ITWorx.

Well, all we have to say is that Trustious is proud of Omar Maher :)


For the Love of Users

We at Trustious have an unspoken motto; Users are the heart and soul of what we do. The very purpose of the app is to make people’s lives easier and their shopping decisions faster and more successful. But more importantly, and in order to fulfill this purpose, we need them to feel at ease with the app itself; we don’t want the Trustious experience to be a burden, or a “necessary evil” :) Which is why we are keen on meeting as many people as we can – whether current users of the app or people who have never laid eyes on it – to get their feedback on their experience with Trustious. This is where her role comes, our brilliant User Experience Engineer; Eman El Koshairy.


Among a bunch of other things she does, Eman meets with current or potential users of Trustious in what we call ‘User Meetings’, in order to get their feedback on the app. How does this meeting go? We’ll let Eman her tell you herself.

“In a one-hour session I get a chance to take our users on a tour around the app and ask him/her to try out different scenarios and observe how they find the experience. Sometimes I ask them questions to get more insights on how they feel dealing with different pages on Trustious”, says Eman.


“Sometimes I also show them some of the in-progress features we’re working on before they are live on the app, and get their feedback on them as well”, Eman adds. “You can’t imagine how much this helps us fine tune our features and designs to be able to give people the most enjoyable experience we can”.

To everyone who has visited Trustious since the day we started, and given us feedback in user meetings or even by email or on Facebook. We want to THANK YOU… Thank you for making Trustious Awesome!


As for the colorful notes on the board, those are little encouraging messages our users write for us before they leave. They mean the world to us :) (by the way, those are just a fraction of the number of users we’ve met since we started, we just started the note collection a little late).

Our work is a never ending process, and we want to meet a thousand and one people before we are able to say “This is Perfect”. So are you willing to come on board and help us make a better Trustious? We would love to meet with you :)

If so, please fill in this form and we’ll contact you for a meeting.

Giving the Minions a Better View

Saying goodbye to April, a stressful and fairly successful month, we had our regular recreation time on the 30th, early in the day, to make sure everyone’s energy level is still high, then added a little twist to our game.


The story goes as follows… Our minions were having a little trouble seeing the world properly, they needed a better view. So we decided it was time to build them a high tower to stand on! And like all great teams, we split ourselves into two and added a little competition sense so everyone could bring out their best and build awesome towers for the minions to stand on and watch.


The teams had 15 minutes to finish their tower, they should be as long as possible but also strong enough to carry the minions. No one likes to stand at the top of a tower and then fall on their faces, specially not our dear minions!



Then we added a different obstacle every three minutes to keep things heated up and motivate everyone. After all everybody likes a good challenge, right?

They were quite simple really, once they had to use ONE HAND to operate – their weak hand, another they couldn’t talk to each other at all, yet another time we took all helping tools from them; glue, stapler and everything… simple things like that, no big deal.

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The last challenge was to let each one in the team work on his own for 30 seconds and then switch! Well, they vividly showed how much they can’t work without each other! Such team spirit :D



We loved the team spirit on each side and they both came up with completely different tower shapes, both very flimsy really, despite the simplicity of the challenges!! *sigh*


On the judge’s whistle, Team ‘1’ had his tower tipping and falling before even putting the minion on it, they were devastated. They only had the base standing, so they put their minion there.

Team ‘2’ had a much bigger chance of winning IF their minion could stand steady on their tower…


BUT we all know how ironic life is, and most things turn around when we least expect them to. So, after several long minutes of Team ‘2’ trying to allocate their minion strategically on the tower so it wouldn’t fall……….. well, it fell. Completely. Smashed down to the ground. Poor Team ‘2’!



……aaaand Team ‘1’ won, with their minion standing tall (short) on the base of their tower, complete with his banana in hand and happy as ever! 


Congratulations Team ‘1’, we are very proud of you, you did not at all win by chance, totally earned it :D

Chocolate Fondue à la Trustious HQ ;)

You see this slowly melting chocolate in the green-rimmed pot on this brand new hot plate? Nope, that’s not Little Swiss, it’s not The Fondue Pot…. it’s our own – humble, cozy, and full of food inventions – KITCHEN! YES! We made our own chocolate fondue today and it was exquisite!

Chocolate Fondue à la Trustious HQ: first cooking

Saher, our food expert, treated us to different kinds of chocolate for experimenting and we gathered around for marshmallows and strawberries dipped in dark boiling hot chocolate fondue…yummm!

Chocolate Fondue à la Trustious HQ: end result

Getting ready for the chocolate suicide dip, all set with sweet marshmallows and sourish strawberries. (Next time, we’ll add Kiwi and Bananas) :D

Chocolate Fondue à la Trustious HQ: first dip

Salma’s expression after coming up with “The Perfect Bite”. (Salma is a chocolate fanatic, don’t tell her we told you that) ;)

Chocolate Fondue à la Trustious HQ: perfect bite

And finally, THE Perfect Bite… And perfect it indeed was! Hmmmm…*sigh*… just one of those happy days at Trustious :)))