Statistics about reviews

Many people ask the important question of whether or not product reviews are important! Here are a few answers:

  • 45% say they are influenced a fair amount or a great deal by reviews on social sites from people they follow. 46% say reviews in newspaper or magazine influence them – Harris Poll – April 2010
  • 70% consult reviews or ratings before purchasing – BusinessWeek – October 2008
  • 57% of shoppers trust customer reviews as a research source along with other corroborating information – PowerReviews – April 2010
  • Latest stats worth knowing:
  • 83% of consumers say it would be important to read user-generated content before making a decision about banking or other financial services – Kelton Research/Bazaarvoice, September, 2011